Executive Committee Mtg 04-16-24

President's Report

Page 43 of 55

12/14/2023

“I make presenters & entertainers look & sound great on stage.”

“I ensure my clients’ events run smoothly & meet everyone’s expectations.”

AV TECHNICIAN

CSM

EDUCATION A high school diploma or equivalent is often the minimum requirement.

EDUCATION A bachelor’s degree in hospitality management, event planning is common.

TOP SKILLS

TOP SKILLS

Attention/Detail Communication Service Mindset Problem Solving Teamwork Technical Skills

Organization

Negotiation Communication Service Mindset Problem Solving Multitasking

CERTIFICATION

CERTIFICATION

CTS

CMP

Sets up, operates & maintains audio and visual equipment. Ensures sound, light & visual elements are all high quality.

Helps clients coordinate and manage all logistical aspects of conventions, conferences and large-scale events.

GROWTH Lead Audio Tech Audiovisual Specialist Event Producer Corporate AV Technician Technology Integrator

GROWTH Senior CSM Event Planner Venue Manager Hospitality Management Freelance/Consultant

TYPICAL ROLES

TYPICAL ROLES

Client Collaboration Logistics Coordination Vendor Management Event Planning Budget Management

Attendee Experience Risk Management Onsite Management Internal Collaboration Post-Event Evaluation

Equipment Setup Systems Testing Operation Management Troubleshooting

Collaboration Maintenance Equipment Inventory Safety

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“I travel all over the world to tell people why they should visit Detroit.”

“I welcome meeting professionals to host their events at my hotel.”

DESTINATION MKTR

HOTEL SALES MNGR

EDUCATION A bachelor’s degree in marketing, tourism, hospitality or communications is common.

EDUCATION A bachelor’s degree in hospitality management, business admin or marketing is common.

TOP SKILLS

TOP SKILLS

Marketing

Negotiation Communication Customer Focus Sales Techniques Lead Gen Service Mindset

Project Mgmt. Communication Creativity Problem Solving Analytics

CERTIFICATION

CERTIFICATION

CDME, PDM

CHSP

Promotes & markets a city, region or tourist destination, to attract leisure & business travelers & meetings and events.

Drives revenue through the sale of hotel rooms, event spaces and related services, like catering and audiovisual technology.

GROWTH Executive Director/CEO Director, Tourism Mgmt. Tourism Board Executive Entrepreneurship Freelance/Consultant

GROWTH Senior Sales Manager Director of Sales Regional Sales Manager General Manager Hospitality Sales

TYPICAL ROLES

TYPICAL ROLES

Marketing Strategy Campaign Development Tourism Development Content Creation Stakeholder Mgmt.

Sales Strategy Client Acquisition Relationship Building Proposal Creation Revenue Management

Performance Measurement Public Relations Digital Marketing Market Research Event Promotion

Market Analysis Customer Feedback Budget Management

Team Leadership Event Promotion

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Industry Terms & Acronyms!

• AV • BEO • CAD • CMP • CVB • DMC • ETA

• F&B • I&D • MICE

Your Project

• Post-Con • Pre-Con • RFP • Site Visit

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