Executive Committee Mtg 04-16-24

President's Report

Page 42 of 55

12/14/2023

How Big?

Employment 10.9M jobs

Participants 1.6 billion

Total Spend $1.15 Trillion

but … what is an EVENT?

GDP $662.6 Billion

Spend $707 pp

Events Industry Council | 2023

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Why Do People Attend Events?

An Event …

• To obtain information, content or context • To meet experts or learn new things • To develop or enhance relationships • To have fun with friends, family, colleagues or peers

• is 4+ hours long • has 10+ participants and • is held to motivate, conduct business, share ideas, learn, socialize, celebrate, hold discussions or do business

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Why Do Businesses Hold Meetings?

Event Types

• To improve communication • To influence or reinforce vision

• Board Meeting • Conference • Trade Show • Exhibition

• Incentive Trip • Festival • Concert • Wedding • Sporting Event • Internal Training • Product Launch

• To introduce new products, services or ideas • To acknowledge milestones or accomplishments • To increase morale or reward initiative • To learn and collaborate • To reinforce and create relationships

• Expo • Gala • Retreat

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